The Maruti Suzuki Commercial vehicle is a mini truck built to assist in the commercial upliftment of the nation. With the aim to meet the needs of the nation and carry them into a journey, where it accomplishes the day-to-day challenges on different levels- the commercial campaign was launched. And the motto of the campaign is- ‘Tarakki Aapki, Saath Hamara’.
In 2016, Maruti Suzuki entered into the commercial arena with its first commercial wheel, Super Carry. Moreover, this step denoted the big leap towards the Maruti Suzuki Commercial Channel. The strong small truck has made an impact on 100,000 people in accordance with their flexible business needs. And the business channel has not just fortified its span across the length and expansiveness of the nation. Yet in addition contacted the existences of its steadily broadening client base.
The Journey of the Commercial Channel
Maruti Suzuki’s Commercial Channel is entering its five years of existence. Hence, let’s have a look at the journey that it took and the special care it portrayed on its clients’ business needs.
Undoubtedly the mission began in three urban areas – Ahmedabad, Kolkata and Ludhiana, in 2016 with Super Carry. It became one of the fastest developing auto retail companies in the nation, crossing 100+ outlets in 2017, 250+ outlets in 2018 and crossing 300 in 2019. They went on to empower their clients throughout everyday life and in business.
The Commercial Channel has maintained solid deals with general volumes since its initiation at 1.25 lakh + units till January 2022. Also, it includes 1 lakh+ units of the Super Carry, which has acquired an extraordinary market gathering and a wide acknowledgment among clients.
‘Tarakki Aapki, Saath Hamara’ – the drive with a powerful mission
Maruti Suzuki launched its very first brand strategy for its business, when India’s business fragment is seeing a revival. With the business vehicle space expected to grow further during the year, the mission aims to emphasize the drive of clients to be monetarily effective and socially welcomed.
Aparshakti Khurana and Manav Kaul play the main role in portraying the character as the essence of the mission. And it presents the everyday business challenges faced by clients and the arrangements presented by Maruti Suzuki Commercial at various levels.
For example, Maruti’s assorted portfolio helps to meet the requirement for a more extensive scope of business vehicles. Moreover, Maruti Suzuki’s wide network spread across 2000+ urban communities help to meet the client’s demand for vehicle support. It is done keeping in mind that the Maruti Suzuki Service Centres can maintain the commercial vehicles in their various centres in the country.
To ease the client’s financing trouble, provision is available with a third-party finance choice. And that helps to meet the necessity for a dynamic engine. With the Super Carry’s strong 1.2L unit, it gives a smooth ride, even with heavy consignments, directing to profit.
Conclusion
In a nutshell, the campaign ‘Tarakki Aapki, Saath Hamara’ thrives to realize the customer’s commercial requirements. To which Maruti Suzuki exhibits to accomplish the client’s needs- enhancing the output, higher incomes and dilating their business.
About Mittal Autozone
Mittal Autozone is a car dealer centre of Maruti Suzuki India Ltd., stationed at Lalmati and Shantipur, in Guwahati. Our showroom accommodates individual counters for finance, accessories and insurance. This facilitates serving our customers better and creates convenience for them. Apart from this, there is accessibility of car accessories from Germany, USA and Italy.
